Brand
EPC Coach brand guidelines
Emotional Stability. Delivered.
Essence
Emotional Stability
Tone
Calm, precise, professional
Promise
Clarity and control
Personality
Disciplined, structured, identity-driven
Logos
Logo concepts
Stability Mark
Vertical bar (stability), rising diagonal (growth), circle (identity).
EPC Monogram
E, P and C merged into one sharp thin-line monogram.
Persona Grid
Six persona symbols arranged in a hex grid.
Usage: Programme covers, persona screens, marketing
Stability Arc
A single upward arc representing emotional recovery.
Usage: Certification and programme badges
Colour
Primary palette
Obsidian Black
#0D0D0F — Primary background
Electric Blue
#3A6CFF — Accents, actions, focus
Soft Grey
#A9A9B2 — Secondary text and microcopy
Persona colour
Persona palette
Persona colours appear only on persona content: badges, persona screens and programme covers.
Performer
#C9A86A — symbol: Target
Fighter
#D14A4A — symbol: Flame
Steady
#4FBF6A — symbol: Wave
Analyst
#4AC9D1 — symbol: Grid
Resilient
#C7C7C7 — symbol: Shield
Recoverer
#D7C9A1 — symbol: Upward arc
Rules
Applying the system
Typography
- Typeface: Inter only
- Headlines Bold, subheads Medium, body Regular, microcopy Light
- No serif, no rounded, no playful fonts
Layout
- 12-column grid with wide gutters
- Large breathing space, minimal colour blocks
- Dark backgrounds with electric blue accents
Iconography
- Thin-line icons, 2px stroke, geometric
- No filled icons except persona badges
Imagery
- Calm lighting and neutral tones
- No chaotic or emotionally charged imagery
- People shown in stable, confident poses
Voice and tone
- Calm, serious, emotionally precise
- No hype, no emojis in the interface
- Short sentences, clear structure
App store screenshots
- Emotional Performance Dashboard
- Persona Profile
- Stability Engine
- Crisis Stabilisation
- Prediction Window
- Programme Library
- Certification Library
- Coach Dashboard
App store
Store listing
App name
EPC Coach — Emotional Stability & Performance
Short description
Emotional stability, prediction tools, crisis support and professional coaching — all in one platform.
Long description
EPC Coach strengthens emotional stability, reduces volatility and improves performance through structured drills, programmes, certifications and advanced prediction tools. Includes client dashboards, coach dashboards, crisis stabilisation and the Emotional Stability Engine.
Keywords
emotional stability, emotional performance, coaching, mental clarity, prediction, crisis support, programmes, certifications