Marketing
EPC Global Marketing Calendar
A full 12‑month emotional‑performance marketing plan for EPC Coach.
Seasonal cycles
Winter (Dec–Feb)
Reflect, reset and set the baseline.
Spring (Mar–May)
Action, universal reach and clarity.
Summer (Jun–Aug)
Resilience, recovery and persona alignment.
Autumn (Sep–Nov)
Trends, safeguards and load management.
Global alignment strategy
- One theme per month, used in every region at the same time.
- Neutral language with no cultural, religious or political references.
- Posts scheduled for local mornings in the UK, Americas and Asia-Pacific.
- Seasonal wording adjusted for the southern hemisphere where needed.
- Every campaign links back to the daily check-in.
2026–2027 calendar
October–December 2026 run the Safeguard, Load Management and Year Review campaigns. The 12-month cycle below then runs January–December 2027.
January — Stability Starts Here
- Theme:
- Baseline & Foundations
- Client focus:
- Start your emotional‑performance journey
- Coach focus:
- Baseline education
Content drops
- “What is Emotional Performance?”
- Baseline explainer
- Daily stability habits
Campaign: New Year Stability Reset
February — Pressure Has a Name
- Theme:
- Pressure Identification
- Client focus:
- Tag your pressure
- Coach focus:
- Pressure mapping
Content drops
- Pressure Tag Library
- “Why pressure matters”
- EPC pressure examples
Campaign: Tag Your Pressure Month
March — One Action Can Change Your Day
- Theme:
- Stabilising Actions
- Client focus:
- Choose one action
- Coach focus:
- Action consistency
Content drops
- Action Library
- Daily action prompts
- “Micro‑actions for stability”
Campaign: Action Consistency Challenge
April — Emotional Performance Is Universal
- Theme:
- Global Neutrality
- Client focus:
- EPC works for everyone
- Coach focus:
- Universal language
Content drops
- Global EPC explainer
- Neutral coaching language
- “EPC for all ages”
Campaign: Global EPC Awareness Month
May — Clarity Over Chaos
- Theme:
- Emotional Clarity
- Client focus:
- Understand your patterns
- Coach focus:
- Weekly clarity reviews
Content drops
- Clarity mapping
- Emotional trend examples
- “How clarity reduces overload”
Campaign: Clarity Mapping Month
June — Strength Under Pressure
- Theme:
- Resilience
- Client focus:
- Build emotional strength
- Coach focus:
- Resilience coaching
Content drops
- Resilience toolkit
- Recovery cycle explainer
- “Strength through structure”
Campaign: EPC Resilience Month
July — Recovery Cycle Optimisation
- Theme:
- Recovery
- Client focus:
- Improve your recovery cycles
- Coach focus:
- Recovery planning
Content drops
- Recovery planner
- “Signs you need recovery”
- Weekly recovery prompts
Campaign: Recovery Reset Month
August — Persona Alignment
- Theme:
- Emotional Identity
- Client focus:
- Understand your persona
- Coach focus:
- Persona mapping
Content drops
- Persona Alignment Map
- Persona explainer
- “Your emotional identity”
Campaign: Persona Alignment Month
September — Emotional Trend Intelligence
- Theme:
- Trend Tracking
- Client focus:
- Track your emotional movement
- Coach focus:
- Trend interpretation
Content drops
- Trend Graph
- “How trends predict instability”
- Weekly trend insights
Campaign: Trend Intelligence Month
October — Safeguards & Signals
- Theme:
- Early Warning Systems
- Client focus:
- Spot instability early
- Coach focus:
- Safeguard building
Content drops
- Signals Library
- Safeguard Library
- “Preventing emotional overload”
Campaign: Safeguard Awareness Month
November — Emotional Load Management
- Theme:
- Load Reduction
- Client focus:
- Reduce emotional load
- Coach focus:
- Load coaching
Content drops
- Load reduction toolkit
- “How load affects stability”
- Weekly load prompts
Campaign: Load Management Month
December — Annual Emotional Review
- Theme:
- Reflection & Reset
- Client focus:
- Review your year
- Coach focus:
- Annual EPC review
Content drops
- Annual EPC Review
- “Your emotional year in patterns”
- Stability reset guide
Campaign: EPC Year Review