Brand guidelines
EPC Brand Guidelines
These guidelines define the visual, verbal, and structural identity of EPC Coach.
Brand colours
Primary
Deep Blue
#1D4ED8 — stability, clarity, trust
Secondary
Charcoal
#111827 — strength, focus
Secondary
Soft Grey
#F3F4F6 — neutrality, calm
Accent
Green
#22C55E — growth, recovery
Accent
Light Blue
#E0EDFF — clarity, openness
EPC Triangle Symbol
Use in
- app screens
- social graphics
- hero sections
- press materials
- investor documents
Typography
Headings: Clean, bold, modern
Body: Minimal, neutral, globally accessible
Tone: Calm, clear, structured
Brand Voice
- Short sentences
- Clear structure
- No jargon
- No therapy language
- No diagnosis
- No emotional dumping
- Practical, direct, supportive
Brand Principles
- Simplicity
- Stability
- Clarity
- Global neutrality
- Non‑clinical language
- Practical daily action
App UI Style
- Dark theme
- Deep blue accents
- Rounded corners
- Soft shadows
- Minimal icons
- Clean spacing
Social Media Style
- Dark backgrounds
- EPC triangle symbol
- Deep blue highlights
- Short, punchy micro‑copy
- Stability‑focused messaging